Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content. The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product. A simpler site structure makes it easier for search engines to crawl your site and rank your products. In this BHS Links Shopify SEO guide, you will learn how to optimize your store to rank higher on Google in 7 easy steps.
Find all of your backlinks
It’s a small step that can save a lot of time in the long run. Ranking can become even more powerful when you make it dynamic. By using helper columns, you can create rankings that automatically update when your data changes. This is especially useful for ongoing projects or reports that require regular updates. Once you’re comfortable with the RANK function, you might want to explore more advanced techniques. The SORT function is a powerful tool for organizing data before applying your ranking logic.
Google Wants Good Independent Sites To Rank
- However, CTRs vary significantly depending on the search query and results.
- It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor.
- After all, Google wants to serve results that satisfy its users’ queries.
- In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10.
So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for. Similarly, Google ranks web pages by relevance to search queries. And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions.
To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings. Then, prioritize the posts that are losing the most traffic and start updating them. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
A guide to Google Search ranking systems
For our purposes, we’ll want to choose the “Multiple choice grid” option. This kind of question has columns and rows, each with bubbles to fill in. There are a few different templates to choose from, so feel free to pick the one that best suits your needs. To start from scratch, click on the “+” icon on the left to create a blank form.